#CMEchat 39: Educate program credibility - from needs assessment, to faculty, to content, to action.
Great conversation today that served as a sequel to #CMEchat 38 where we had discussed the differences between live and online programs. This week we explored credibility more generally.
Here are the topics for today's session:
T1 – Last week we spoke about making programs more credible – what does credibility in education mean to you? #CMEchat
T2 – Needs assessments are the foundation of education, how can needs assessments drive (or undermine) credibility? #CMEchat
T3 – Learners engage w/ educational content in many ways, how can it be designed to heighten credibility and accelerate learning? #CMEchat
T4 - Ultimately traditional education depends on the faculty doing the teaching, how can faculty drive (or undermine) credibility? #CMEchat
T5- Beyond needs assessments, content, and faculty, what are other ways that educators can enhance the credibility of the program? #CMEchat
You can review the transcript below (start from the bottom ;-) ), or downloaded the transcript HERE:
From User Tweet
rmtyner @BrianSMcGown I think that is a great idea - talk about sessions and use it as a primer for the meeting #acehp12 #CMEchat
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CMEChat As we get wrap up, please vote for the tweet of the day (#TOTD) seen during this week's #CMEchat.
CMEChat Thx for participating in #CMEchat. Discussions herein are assumed 2 b personal opinion & not that of current, past, or future employers.
BrianSMcGowan T5 - good news is that the simple structure of formal CME, offers intrinsic credibility, tho some argue that's part of the problems #CMEchat
theCMEguy @BrianSMcGowan and most learners have not... #CMEchat
rmtyner @BrianSMcGowan aesthetics are important - simple isn't a bad thing #CMEchat
BrianSMcGowan it depends if you have seen how the sausage is made... RT @theCMEguy: T5: does a provider w/ Commendation bring more credibility? #CMEchat
theCMEguy T5: Some believe CME from an academic provider is more "credible" than from a MEC #CMEchat
rmtyner @theCMEguy not sure that matters to the learners - but may to the faculty and other collaborators #CMEchat
BrianSMcGowan T5 - there must be consistency in the presentation. no frills is usually no less credible, but half/half programs raise doubt. #CMEchat
theCMEguy T5: Honest question- does a provider w/ Accred with Commendation bring more credibility to a program? #CMEchat
BrianSMcGowan t5 - something as simple as font and font size, color schemes, and slide design....and overall polish can affect credibility #CMEchat
BrianSMcGowan can this be done in a room of 100 or 1000? RT @greyelmy: T5 listening to the learners enhances credibility #CMEchat
theCMEguy T4: by not embracing the format. Faculty can sink an activity if they're skeptical of how it's being done #CMEchat
greyelmy T5 listening to the learners enhances credibility #CMEchat
rmtyner T5 look at what really motivates the learner #CMEchat
rmtyner @BrianSMcGowan - and I thought I was sarcastic today! #CMEchat
laurenero the doc stars are the most difficult. that star won't be speaking for us again! #CMEchat
BrianSMcGowan #CMEBigData RT @theCMEguy: this is why a national faculty eval database would be extremely helpful...and will never happen #CMEchat
theCMEguy “@laurenero: esteemed faculty said he disagreed with our clin guidelines and taught totally contrary content. #CMEchat†> same here!
BrianSMcGowan @rmtyner - but three big names will more likely get more asses in more seats...and isn't that what CME is all about #sarcasm #CMEchat
theCMEguy @BrianSMcGowan this is why a national faculty eval database would be extremely helpful...and will never happen #CMEchat
BrianSMcGowan #inappropriatebias RT @laurenero: recently...esteemed faculty disagreed w/ our clin guidelines & taught totally contrary content. #CMEchat
rmtyner t4 there should be a balance between a big name and a great teacher! one big name and two great teachers #CMEchat
greyelmy T4 difference between excellent scientist/researcher/MD and excellent MD educator/teacher and even different from a good moderator #CMEchat
BrianSMcGowan t4 - ...another reason why it is so difficult to produce dramatic learning through large, national-type CME programs. #CMEchat
laurenero issue recently...esteemed faculty said he disagreed with our clin guidelines and taught totally contrary content. #CMEchat
BrianSMcGowan t4 - ...so planners have to accept that at some level the learners think they would learn more from a bigwig faculty member #CMEchat
BrianSMcGowan t4 - the struggle is that the credibility of the faculty 'on paper' comes weeks before the credibility as a teacher is apparent... #CMEchat
theCMEguy “@BrianSMcGowan: #ouch RT @theCMEguy: Example: session starts and slides won't advance. Credibility lost #CMEchat†>> sorry, dude. ;-)
BrianSMcGowan t4 - title and prestige of faculty is undoubtedly a determinant of program credibility...#CMEchat #forbetterorworse
greyelmy T4 by not talking to their audience (specialist teaching PCP's presenting the same pres they would to a specialist audience) #CMEchat
BrianSMcGowan t4 - this one gets may be the simplest, yet most frustrating for an educational planner #CMEchat
theCMEguy “@greyelmy: T3 is more engagement when activity has high credibility? #CMEchat†>> great question! I wish answer was yes, not sure it is...
CMEChat T4 - Ultimately traditional education depends on the faculty doing the teaching, how can faculty drive (or undermine) credibility? #CMEchat
BrianSMcGowan #ouch RT @theCMEguy: Example: Webinar on using new tech; session starts and slides won't advance. Credibility lost #CMEchat
BrianSMcGowan @greyelmy - t3 - could be...but would need to put the 'credibility' in context with other variables, tough to prove... #CMEchat
BrianSMcGowan RT @laurenero: not a simple question, but the two parts are tied together, the more effective the more credible over time... #CMEchat
theCMEguy Example: Webinar on using new tech; session starts and slides won't advance. Credibility lost #CMEchat
BrianSMcGowan T3 - unless the faculty try to convince themselves that tech glitches are 'good for the learners' #rationalizingfailure #CMEchat
greyelmy T3 is credibility tied to engagement? increased engagement when activity has high credibility? #CMEchat
BrianSMcGowan +1 RT @theCMEguy: T3: important when introducing new tech. If it is glitchy, activity will lose credibility with participants... #CMEchat
laurenero @BrianSMcGowan what online format do you think is the most effective and/or credible? #CMEchat
BrianSMcGowan t3 - and some learners may find 3000 word print CME to be less credible b/c the format is out of date. #CMEchat
theCMEguy T3: very important when introducing new tech. If it is glitchy, activity will lose credibility with participants... #CMEchat
BrianSMcGowan t3 - IMO, some learners may find 60 minute online video lectures to have little credibility, b/c the format is dated #CMEchat
rmtyner t3 not to be a cynic but do learners really look at all of this information? i think that it is a small percentage #CMEchat
BrianSMcGowan t2/3: so if there is a disconnect b/w the links of the educational planning chain then credibility suffers #CMEchat
theCMEguy @BrianSMcGowan take this even further: gaps, needs, obj, desired results, audience, format all should line up #CMEchat
BrianSMcGowan t3 - the answer to this question is a bit less clear to me...#CMEchat...b/c i am not sure learners are all that aware to channels/styles
BrianSMcGowan i think my bulldog just tweeted...smart guy he is #CMEchat
CMEChat T3 – Learners engage w/ educational content in many ways, how can it be designed to heighten credibility and accelerate learning? #CMEchat
jjuch #CMEchat t2. Descrip needs to be written in way that helps reader recognize gap is theirs and not just others
laurenero also look at the content review process. how does org ensure no bias? #CMEchat
theCMEguy T2: needs assessment needs to be current. I always look at dates on references in lit review to see if current info being used #CMEchat
rmtyner t2 i agree - how does the needs assessment relate to my current gaps - but how do we highlight those needs? #CMEchat
BrianSMcGowan t2 - I shld add that if the needs assessment and the description (brochure/flyer) are not aligned credibility will be quickly lost #CMEchat
theCMEguy “@rmtyner: t1 ... how they present the data is... are they skewing it? #CMEchat†>> exactly...
BrianSMcGowan this is absolutely true. RT @theCMEguy: @BrianSMcGowan how data is interpreted is modifiable, though... #CMEchat
laurenero "Lauren here from Maryland. any plans for a tweet up this year at Alliance?
#CMEchat"
BrianSMcGowan t2 - IMO the idea of WIIFM will determine whether i find something credible...so the needs assessment 'needs' to be very accurate. #CMEchat
theCMEguy @BrianSMcGowan how data is interpreted is modifiable, though... #CMEchat
rmtyner t1 for me the faculty disclosure is not an issue - they are disclosing it - how the present the data is... are they skewing it? #CMEchat
BrianSMcGowan t1 - but there are many ways that we as educators and planners can contribute to or detract from the credibility, right? #CMEchat
theCMEguy @jjuch I don't think there is a definite answer. More credible to some, less to others. #CMEchat
BrianSMcGowan ;-) RT @rmtyner: t1 credibility is hard to define... you know it when you don't see it #CMEchat
jjuch “@rmtyner: t1 credibility is hard to define... you know it when you don't see it #CMEchat†agree
BrianSMcGowan t1- the data being presented is the non-modifiable part - data is data and if it is too unpredictable, it is likely not credible #CMEChat
rmtyner t1 credibility is hard to define... you know it when you don't see it #CMEchat
jjuch #CMEchat t1 so r nationally known faculty w name recognition but lots to disclose more or less credible?
theCMEguy T1: bias is tricky. What 1 person sees as biased, and thus reducing credibility, another may not. #CMEchat
BrianSMcGowan t1 Made to Stick: they also suggest that there are modifiable and non-modifiable elements too #CMEchat
rmtyner @BrianSMcGowan i think that it is about the information - is it scientifically rigorous? peer-reviewed? #CMEchat
BrianSMcGowan t1 - MAde to stick: suggest that there are intrinsic and extrinsic elements of credibility #CMEchat
jjuch #CMEchat t1. Challenge among some learners: Speakers/authors/facilitators don't know MY patients/situation
greyelmy T1 informed by our past experience #CMEchat
BrianSMcGowan t1 - IMO relevance of the content is the foremost determinant of credibility...but there are quite a few other elements #CMEchat
theCMEguy “@BrianSMcGowan: @rmtyner - so we each have our own bar that we set for credibility? what informs this? #CMEchat†>> our own knowledge base
greyelmy "The messenger is an important component to the credibility of the message.
#CMEchat"
theCMEguy T1: faculty involved affect credibility, though in different ways for different people #CMEchat
BrianSMcGowan @rmtyner - so we each have our own bar that we set for credibility? what informs this? #CMEchat
jjuch #CMEchat going into meeting shortly so will participate as long as I can
BrianSMcGowan T1 - credibility is about the basic 'believability and relevance' of the content. if it is not credible, learners wont accept it. #CMEchat
rmtyner T1 reliable information, free of bias, not pitching me anything #CMEchat
BrianSMcGowan t1 i am a disciple of Made to Stick - so i think about credibility of messaging alot...hope it informs our discussion today ;-) #CMEchat
CMEChat T1 – Last week we spoke about making programs more credible – what does credibility in education mean to you? #CMEchat
jjuch "“@rmtyner: I will be there! Very excited #acehp12
#CMEchatâ€. Me 2"
BrianSMcGowan #totd RT @rmtyner: @BrianSMcGowan maybe we can have an adult beverage... if your schedule allows #CMEchat
BrianSMcGowan Heard today that nearly 100 folks have signed up for our Preconference session on Emergning Tech in CME #CMEchat #acehp12
rmtyner @BrianSMcGowan maybe we can have an adult beverage... if your schedule allows #CMEchat
theCMEguy “@BrianSMcGowan: anyone not headed to Orlando next week for #acehp12. #CMEchat†>> I'll be there to kick-off my free agency period :-)
BrianSMcGowan we will give it another few minutes to see who else is joining us...#CMEchat
rmtyner "I will be there! Very excited #acehp12
#CMEchat"
BrianSMcGowan spent the morning making some #acehp12 dinner reservations...perhaps this is our first lesson for #CMEchat this week!
greyelmy "I will not be attending, unfortunately.
#CMEchat"
BrianSMcGowan anyone not headed to Orlando next week for #acehp12. #CMEchat
BrianSMcGowan howdy to Michelle, Heather, and deeerrrrrriiiiicccckkkkkkk - we will try to speak slowly for your bandwidth #CMEchat ;-)
theCMEguy "“@greyelmy: Heather Guerrero, Gilead Sciences, Foster City, CA. Pretty new to #CMEchat. #CMEchat†>> Welcome!"
rmtyner Welcome Heather! #CMEchat
BrianSMcGowan Last week we had a number of folks ask for this topic to standalone - so hopefully we have a hearty #CMEchat discussion!
theCMEguy Derek in Center City Philly today. Attempting this via slow WiFi and iPad. Apologies in advance for being a step behind #CMEchat
greyelmy "Heather Guerrero, Gilead Sciences, Foster City, CA. Pretty new to #CMEchat.
BrianSMcGowan Brian here moderating #CMEchat - this week we focus on program credibility - from needs assessment, to faculty, to content, to action.
rmtyner Michelle - checking in from rainy Indiana! #CMEchat
theCMEguy “@CMEChat: All discussions herein are assumed to be personal opinion & not that of current, past, or future employers" heh...yeah. #CMEchat
BrianSMcGowan Busy week for the #CMEchat crowd - hope everyone is gearing up for orlando and #acehp12 and hope your spaceded programs are going well ;-)
CMEChat As with each #CMEchat the archive will be available at t.co/nOLVEvIB and archived as a pdf on www.CMEadvocate.com
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CMEChat Welcome to #CMEchat. All discussions herein are assumed to be personal opinion & not that of current, past, or future employers.
BrianSMcGowan #CMEchat today: Educational programming and credibility - from needs assessment, to faculty, to content, to action. Join us in 50 minutes!

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